Andy LaFlamme, Marketing Specialist for Maine State Credit Union and creator of The CU Loop has created a guest post for Banktastic entitled “The Dynamic Discussion,” which looks into the relationship between your credit union and its members when developing marketing plans.

Since the advent of advertising (whenever that was), marketers have gone about the task by creating products and accompanying ads that they hope resonate with their target audience and by pushing those ads out hoping people will see them. Sure, if you’re a good marketer and do your research you can create something that gets the attention of some of the people in your target, but in my opinion there is a better way.