marketing strategy
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20/20 Foresight for M&A Communications Planning
Up, up and away: virtual retreat HOW-TOs for blue skies ahead
"We've gotta get our name out there!"
3 Essentials of Truly Strategic Creative Work
Are you building your brand or merely paying to display your logo?
Are you heeding the millennial SOS?
Bank Branding Lessons from Marines and Ballerinas
Bankers: how excellent service devalues your brand
I recently asked a variety of C-level people how often they were called on by a banker trying
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Before you shoot down that new ad campaign idea: the target audience isn’t you.
Business spaghetti: stop waiting to see what sticks
"Things change so fast, there's no room for a plan," we've heard more than once—from more than
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Choosy brands choose Groucho—right?
Groucho Marx is famously quoted as resigning from the Delaney Club quipping "I wouldn't belong
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Dig a well before you are thirsty—the future is almost here
Do you live your slogan, or are you a copycat brand?
Nearly every financial institution has a slogan. They believe it helps set them apart from
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Don't leave employees (and customers) in the dark
Everyone is busy. Like many high-performing employees, your people may be running as fast as
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Don't leave your customers out of your marketing equation
Don't take the person out of personal service
Employees: the power brokers of your brand
You work very hard to craft a consistent brand message. That only takes you so far.
The
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Financial Marketers Can’t ‘Personalize’ Anything with Junky Data
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Finding the Financial Forest in the Trees
Sometimes when you’re working in the business instead of on the business, you lose sight of the
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First national banks are confusing the heck out of us
When I was a new college freshman, a classmate who was also from out of town attempted to make
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Harness the power of social media to attract and retain employees
How Financial Institutions Can Clean Up Sloppy Brand Habits
Look before you leap: don’t turn a blind eye to real customer needs
Make your customers look good to their customers and win at customer loyalty
Many community financial institutions say they’re customer-centric, yet have a brand promise
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Market your bank better: get out on the sidewalk
Marketing minimalism can create large ripples
Doing the minimum.
This has such a negative connotation in our culture, but what if you
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Millennials trust strangers for financial advice. Why not you?
Quit telling people you have clean restrooms
Too many institutions tout fast, local loan decisions and personal service like they're the
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Shhhh! Stop using the *S* word.
Many community bankers struggle with getting all of their staffers to feel confident with
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Silver is Gold: Create a Better Bank Experience for Senior Customers
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