Look before you leap: don’t turn a blind eye to real customer needs
I remember when I learned that tonic water has just as many calories as a soft drink. “What?! It’s water,” I said, feeling cheated. Just like calorie counts on menus and packaging, it’s better for bank and credit union marketers to know what they’re really diving into before ordering up a new initiative.
We recently talked with a banker whose institution has invested significant resources into enhancements of their customer digital and online experience.
