We build outcomes-based programs that help banks, credit unions and other financial organizations build love, loyalty and profit.
Many financial marketers are considering how to attract Gen Z customers. But they must also be thinking about how to attract them as employees. Some members of Gen Z are already in the workforce. And many more are on their way.
Are you ready?
Employer brands will always be a big deal. Because whether it’s a tough hiring environment or an easy one, banks still need to attract and retain the best talent. The kind of talent that embraces the brand purpose also helps advance business goals. Finding them and keeping them requires a strong employer brand.
To attract people who share your bank’s purpose, you have to start from the inside out:
Financial marketers typically consider social media an important tactic in their overall marketing strategy to attract customers. Yet they sometimes overlook the value of social media to attract and retain top talent.
I remember when I learned that tonic water has just as many calories as a soft drink. “What?! It’s water,” I said, feeling cheated. Just like calorie counts on menus and packaging, it’s better for bank and credit union marketers to know what they’re really diving into before ordering up a new initiative.
We recently talked with a banker whose institution has invested significant resources into enhancements of their customer digital and online experience.
Injecting fun and buzz into a grand opening campaign also included a car giveaway
Building a service culture takes focus. We helped Silver Lake Bank build from the inside out, starting with employees.
Supporting business development with an electronic campaign is win-win in any size pond.
