FINANCIAL MARKETING INSIGHTS
Marketer warning: 3 ways friction burns brand experience for everyone
Whether it’s a prospect account opening attempt, a candidate application or a supplier seeking project approval, every touchpoint with your financial institution is a brand moment. If your tech and workflows create drag, you’re telling people they don’t matter and you don’t care.
6 Things banks should do NOW for a stronger brand in the new year
Don’t wait. Start planning for tomorrow’s stronger bank or credit union brand today.
This short article has our top 6 best practices every bank or credit union marketer should be implementing now. Get those ducks in a row before they fly off.
Branding mistakes banks must top making: interview with Jack Hubbard
In this “Jack Rants With Modern Bankers” podcast, Jack Hubbard sits down with branding expert, author and Banktastic founder Martha Bartlett Piland to explore what it truly means for financial institutions to build brands that do something, not just say something.
3 Ways to avoid a Zombie Brand-Pocalypse
Zombies have much in common with angry current and former employees. They can decimate a brand as quickly as a village in your favorite horror movie.
Watch for the warning signs or it may be too late.
How to measure the ROI of a bank or credit union brand or rebrand
A brand ROI can be difficult to measure, but don’t let that stop you. It’s essential work that can’t be put off till later.
Developing or evolving a brand is expensive. It’s a significant investment of time and money. So you have to do it for the right reasons, do it properly and maximize its impact. The buck stops with you.
