In an abundance of enthusiasm, many bank and credit union marketers list every important fact about their institution. And they inevitably lose their audience in the process. A simple three-part marketing communication strategy (with products coming last) can help create a more memorable brand.
5-minute video
Business development for your bank, credit union or financial advisory firm is easier if you start with research and go to the meeting ready for a smart conversation about that prospect’s business. This positions you as an expert and an advisor—not a sales person.
Here's our latest 5-minute video with 4 steps for preparing to knowledgeably talk with a prospect.
Too often banks and credit unions jump to tactics instead of putting strategy first in their marketing. The bank's needs are put ahead of customer needs. This results in a pushy sales culture that may not be well received by customers.
Here are some tips to grow a deep and rewarding relationship by serving customers based on their lifestage and lifestyle.
Like many consumers, I have multiple relationships with banks and credit unions. Besides rates and convenience, there are other reasons that come into play. Some are complicated, but one is glaringly obvious.
They simply haven’t asked for my business.
Drive around Anytown, USA, and it’s likely you’ll see a fair amount of outdoor advertising for banks promoting free checking, credit cards with rewards, fast online account opening and pay-a-friend services like Venmo. And flip through Anytown’s business publication or read the news online and you’ll see them there, too.
Bank marketers are spending a fortune trying to attract customers who see nothing.
