Being a Generic National Bank costs you more
Being a generic financial brand is costing you big. It’s costing you new customers right now, and it’s costing you future customers because what you’re saying about your brand is so milquetoast it doesn’t strike a chord with anyone. It doesn’t get noticed, and it certainly doesn’t attract fans.
There are already so many institutions with similar names that confusion runs rampant. If you can’t do something about your name, you have to work even harder to stand for something and stand out.