WEBINAR: Don’t Just Brand There, Do Something.
DON’T JUST BRAND THERE, DO SOMETHING.
WEBINAR JUNE 24, 9 AM CST
Most banks and credit unions look alike and act alike. Playing it safe is costing your institution relevance, loyalty, and growth.
— “Great service” is not a brand. It’s the price of entry.
— “Great rates” is commodity positioning and a race to the bottom.
A DO SOMETHING brand is entirely different.
Join Martha Bartlett Piland, CFMP, for a fast-paced 30-minute live session drawn from her best-selling book and learn 4 moves that separate knockout financial brands from ones nobody remembers.
- The most common branding mistakes financial institutions make — and what to do instead
- Four models for shaping a financial brand (and which one to avoid)
- What a “DO SOMETHING” brand looks like in the real world
- How to activate your brand promise inside and outside your institution
This session is designed for strategy leaders, marketers, HR professionals and innovation teams at banks and credit unions who are ready to stop blending in and build lasting loyalty.
Date: Wednesday, June 24
Time: 9am CST—30 minute live session
Reserve your seat now.
WEBINAR: Media Crisis
Plan & Prepare
AVAILABLE ON DEMAND.
Mistakes happen. Ever-changing current events create fresh challenges.
Don't react like a deer in the headlights.
With proper advance planning and ready, structured response, bank marketers can minimize the risks from the bad publicity that affects reputation and brand.
Join Martha Bartlett Piland, CFMP, for a 45-minute session on:
WEBINAR: MARKETING METRICS THAT STACK UP
How to build campaigns that show and deliver ROI
It can feel like a tall order to show the effectiveness of your marketing dollars.
And yet, you—like all other departments of the bank—must justify the investments you make. But brand is hard to measure. And competing campaigns, sponsorships and other efforts can make it even more challenging.
WEBINAR: Crush Your Employer Branding Goals
5 ways to win
AVAILABLE ON DEMAND. Financial institutions must develop a strong employer brand to win in this race to attract and retain top talent.
But financial organizations are notoriously bad at establishing their internal brand. "Great benefits and great place to work" are not an employer brand; they are the price of entry.
Webinar on Millennial Business Owners
In their own words: Hear what millennial business owners expect from their financial institutions
