WEBINAR: MARKETING METRICS THAT STACK UP
How to build campaigns that show and deliver ROI
It can feel like a tall order to show the effectiveness of your marketing dollars.
And yet, you—like all other departments of the bank—must justify the investments you make. But brand is hard to measure. And competing campaigns, sponsorships and other efforts can make it even more challenging.
AVAILABLE ON DEMAND
Join Martha Bartlett Piland, CFMP, for a 45-minute session on how to:
- build measurable goals into your marketing plan
- set benchmarks to track progress
- reporting results that meet C-suite expectations
- position yourself as a highly valuable contributor to the bank's success
- and more!
When you can develop creative campaigns that deliver the goods (and prove it), it’s oh-so-delicious.
Register below to get the recording of this webinar.
WEBINAR: Media Crisis
Plan & Prepare
AVAILABLE ON DEMAND.
Mistakes happen. Ever-changing current events create fresh challenges.
Don't react like a deer in the headlights.
With proper advance planning and ready, structured response, bank marketers can minimize the risks from the bad publicity that affects reputation and brand.
Join Martha Bartlett Piland, CFMP, for a 45-minute session on:
WEBINAR: Crush Your Employer Branding Goals
5 ways to win
AVAILABLE ON DEMAND. Financial institutions must develop a strong employer brand to win in this race to attract and retain top talent.
But financial organizations are notoriously bad at establishing their internal brand. "Great benefits and great place to work" are not an employer brand; they are the price of entry.
Webinar on Millennial Business Owners
In their own words: Hear what millennial business owners expect from their financial institutions
WEBINAR: Merging Bank Brands
5 steps to smooth transitions that build love and loyalty
Without foresight and well-timed action steps, merging bank brands can experience unexpected pitfalls that leave branders playing catch-up. Marketers who plan well can endear employees and customers with fewer headaches and more long-term love and loyalty.
