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Blog: Bank Marketing Insights

Millennials are missing the financial forest for the trees

Martha Bartlett Piland, CFMP in front of abstract painting on video telling about recent millennial financial research5-minute video
Millennials are focusing on, working on—or worrying about—their finances more than ever. And they are missing the financial forest for the trees. This video by Martha Bartlett Piland, CFMP, shares recent findings from the Banktastic National Millennial Advisory Board.

Financial marketers should be acting now.
Millennials are facing more financial pressure than ever before. And with less financial literacy than other generations, they're feeling stressed.

Recent findings from the Banktastic National Millennial Advisory Board reveal how they're missing an overall financial strategy in an effort to make tactical wins. Watch for more of what they said, and for three ways financial marketers can bring more value to this audience to engender longterm brand loyalty.

 

 

 

 

 

 

 

 

 

For more of our research and expertise on marketing to millennials, see our article: Millennial Wealth Management Key: Relationships that first appeared in the American Bankers Association Marketing Journal.

By 2030, millennials will have become the recipients of a $68 trillion wealth transfer and be the richest generation in history. Establishing relationships now is vitally important for financial brands. If you're ready for help with making your financial brand more relevant to millennials, contact Martha Bartlett Piland by This email address is being protected from spambots. You need JavaScript enabled to view it. or call direct:  785-969-6203.

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