Millennials are focusing on, working on—or worrying about—their finances more than ever. And they are missing the financial forest for the trees. This video by Martha Bartlett Piland, CFMP, shares recent findings from the Banktastic National Millennial Advisory Board.
Financial marketers should be acting now.
Millennials are facing more financial pressure than ever before. And with less financial literacy than other generations, they're feeling stressed.
Recent findings from the Banktastic National Millennial Advisory Board reveal how they're missing an overall financial strategy in an effort to make tactical wins. Watch for more of what they said, and for three ways financial marketers can bring more value to this audience to engender longterm brand loyalty.
For more of our research and expertise on marketing to millennials, see our article: Millennial Wealth Management Key: Relationships that first appeared in the American Bankers Association Marketing Journal.