FINANCIAL MARKETING INSIGHTS
Beyond pink events: designing a women’s bank affinity group with staying power
Women-focused “clubs” at banks and credit unions have come a long way from the days of pink gloves and bus trips. Today’s women expect real value for their time and attention. Offer them access, education and meaningful connections that support both their financial lives and careers.
5 moves smart credit union marketers nail before investing in new tech
Credit union marketers are getting pitched nonstop: new tech, new “must-have” apps, new AI tools and new ways to automate everything. It’s tempting. Prices are coming down, making what was previously out of reach for many smaller institutions more viable.
From cost center to growth engine: making bank events work for your brand
Banks often put on special events for customers and prospects to enhance relationships or attract new ones. But these events can rack up a significant cost of both money and time. What is the business case for continuing them?
Marketer warning: 3 ways friction burns brand experience for everyone
Whether it’s a prospect account opening attempt, a candidate application or a supplier seeking project approval, every touchpoint with your financial institution is a brand moment. If your tech and workflows create drag, you’re telling people they don’t matter and you don’t care.
6 Things banks should do NOW for a stronger brand in the new year
Don’t wait. Start planning for tomorrow’s stronger bank or credit union brand today.
This short article has our top 6 best practices every bank or credit union marketer should be implementing now. Get those ducks in a row before they fly off.
