-
20 Questions to ask when you need strategy instead of tactics
Better business development starts with heartburn
When a business development team gets charged up and ready to call on prospects, they’re often
... -
Do not write my name on my clothes: and other things you do for your convenience, not mine
It’s been a while, but I’m still fuming about the dry cleaner who wrote my name inside my
... -
Do you live your slogan, or are you a copycat brand?
Nearly every financial institution has a slogan. They believe it helps set them apart from
... -
Don't leave employees (and customers) in the dark
Everyone is busy. Like many high-performing employees, your people may be running as fast as
... -
First national banks are confusing the heck out of us
When I was a new college freshman, a classmate who was also from out of town attempted to make
... -
How to pay more than lip service to your brand
Many financial institutions struggle with differentiating themselves in this commodity-mindset
... -
Savvy bank marketers are the CEOs of their own careers
Stop calling on the usual suspects for your advisory board
Lots of community banks have an advisory board of 8-10 local movers and shakers. Some of these
... -
Strategic alliances can multiply your reach—and your value—to customers
When was the last time you thought about putting your well-known contacts and customers
... -
What’s green and goes round and round all day?
...
