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  • 16 easy ways to make commercial customers feel like rock stars

    Are you making yourself indispensable to your business customers? Treat them like rock stars

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  • 5 ways to get a super sticky, can't-put-it-down brand

    For many, branding involves only 1 or 2 sensory experiences. But brands that engage all 5

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  • Bankers: how excellent service devalues your brand

    I recently asked a variety of C-level people how often they were called on by a banker trying

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  • Better business development starts with heartburn

    When a business development team gets charged up and ready to call on prospects, they’re often

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  • Dig a well before you are thirsty—the future is almost here

    Build a well before your</p>...                    </span>
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    Do not write my name on my clothes: and other things you do for your convenience, not mine

    It’s been a while, but I’m still fuming about the dry cleaner who wrote my name inside my

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  • Don't "nice" your institution out of profitability

    A bank president recently told me he lets safe deposit box rent renewal notices slide because

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  • Don't leave employees (and customers) in the dark

    Everyone is busy. Like many high-performing employees, your people may be running as fast as

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  • Five ways to be an all-weather financial brand

    Build the currency of</p>...                    </span>
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    How a hound dog and a handshake bred enduring loyalty

    My father-in-law Ralph was a WWII veteran and serial entrepreneur. Over his 94 years, he owned

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  • How to pay more than lip service to your brand

    Many financial institutions struggle with differentiating themselves in this commodity-mindset

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  • I make a mistake, I pay. You make a mistake, I pay?!

    I talk about banking with a lot of people. So last month, someone told me about accidentally

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  • Quit telling people you have clean restrooms

    Too many institutions tout fast, local loan decisions and personal service like they're the

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  • Shhhh! Stop using the *S* word.

    Many community bankers struggle with getting all of their staffers to feel confident with

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  • Stop calling on the usual suspects for your advisory board

    Lots of community banks have an advisory board of 8-10 local movers and shakers. Some of these

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  • Stop hiring tellers—you need listeners

    The moniker “teller” has been around in banking since time immemorial. And while it may feel

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  • The surprisingly effective response to a customer complaint

    I recently had trouble with a community bank’s technology and emailed a banker there to

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  • What Dale Carnegie and Beyoncé can teach bankers about relationships

    Almost every community bank will boast that they know their customers by their names. But do

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  • What tourist-y restaurants can teach banks about being sticky

    I was a tourist in Branson, MO recently and as to be expected, had some sub-par experiences in

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  • You're not making it easy for me to do business with you

    Dear Community Banker X: Your technology is behind. Your ATM is dysfunctional and you don’t

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BANKTASTIC
A division of MB Piland
Advertising & Marketing, LLC
923 S Kansas Avenue, Loft Suite 7
Topeka, KS 66612

p 785.232.4156
c 785.969.6203
martha@banktastic.com

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