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  • 5 ways to get a super sticky, can't-put-it-down brand

    For many, branding involves only 1 or 2 sensory experiences. But brands that engage all 5

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  • Better business development starts with heartburn

    When a business development team gets charged up and ready to call on prospects, they’re often

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  • Choosy brands choose Groucho—right?

    Groucho Marx is famously quoted as resigning from the Delaney Club quipping "I wouldn't belong

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  • Dig a well before you are thirsty—the future is almost here

    Build a well before your</p>...                    </span>
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    Don't "nice" your institution out of profitability

    A bank president recently told me he lets safe deposit box rent renewal notices slide because

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  • First national banks are confusing the heck out of us

    When I was a new college freshman, a classmate who was also from out of town attempted to make

    ...
  • How a hound dog and a handshake bred enduring loyalty

    My father-in-law Ralph was a WWII veteran and serial entrepreneur. Over his 94 years, he owned

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  • I make a mistake, I pay. You make a mistake, I pay?!

    I talk about banking with a lot of people. So last month, someone told me about accidentally

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  • Make your customers look good to their customers and win at customer loyalty

    Many community financial institutions say they’re customer-centric, yet have a brand promise

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  • Shhhh! Stop using the *S* word.

    Many community bankers struggle with getting all of their staffers to feel confident with

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  • Stop hiring tellers—you need listeners

    The moniker “teller” has been around in banking since time immemorial. And while it may feel

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  • Strategic alliances can multiply your reach—and your value—to customers

    When was the last time you thought about putting your well-known contacts and customers

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  • What Dale Carnegie and Beyoncé can teach bankers about relationships

    Almost every community bank will boast that they know their customers by their names. But do

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  • What’s green and goes round and round all day?

    Blending bank board cultures...

  • You're not making it easy for me to do business with you

    Dear Community Banker X: Your technology is behind. Your ATM is dysfunctional and you don’t

    ...
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BANKTASTIC
A division of MB Piland
Advertising & Marketing, LLC
923 S Kansas Avenue, Loft Suite 7
Topeka, KS 66612

p 785.232.4156
c 785.969.6203
martha@banktastic.com

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