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  • Bankers: how excellent service devalues your brand

    I recently asked a variety of C-level people how often they were called on by a banker trying

    ...
  • Better business development starts with heartburn

    When a business development team gets charged up and ready to call on prospects, they’re often

    ...
  • Do not write my name on my clothes: and other things you do for your convenience, not mine

    It’s been a while, but I’m still fuming about the dry cleaner who wrote my name inside my

    ...
  • Do you live your slogan, or are you a copycat brand?

    Nearly every financial institution has a slogan. They believe it helps set them apart from

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  • Don't "nice" your institution out of profitability

    A bank president recently told me he lets safe deposit box rent renewal notices slide because

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  • Don't leave employees (and customers) in the dark

    Everyone is busy. Like many high-performing employees, your people may be running as fast as

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  • First national banks are confusing the heck out of us

    When I was a new college freshman, a classmate who was also from out of town attempted to make

    ...
  • How a hound dog and a handshake bred enduring loyalty

    My father-in-law Ralph was a WWII veteran and serial entrepreneur. Over his 94 years, he owned

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  • How to pay more than lip service to your brand

    Many financial institutions struggle with differentiating themselves in this commodity-mindset

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  • I make a mistake, I pay. You make a mistake, I pay?!

    I talk about banking with a lot of people. So last month, someone told me about accidentally

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  • Make your customers look good to their customers and win at customer loyalty

    Many community financial institutions say they’re customer-centric, yet have a brand promise

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  • Shhhh! Stop using the *S* word.

    Many community bankers struggle with getting all of their staffers to feel confident with

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  • Stop calling on the usual suspects for your advisory board

    Lots of community banks have an advisory board of 8-10 local movers and shakers. Some of these

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  • Stop hiring tellers—you need listeners

    The moniker “teller” has been around in banking since time immemorial. And while it may feel

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  • Strategic alliances can multiply your reach—and your value—to customers

    When was the last time you thought about putting your well-known contacts and customers

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  • What Dale Carnegie and Beyoncé can teach bankers about relationships

    Almost every community bank will boast that they know their customers by their names. But do

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  • What tourist-y restaurants can teach banks about being sticky

    I was a tourist in Branson, MO recently and as to be expected, had some sub-par experiences in

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  • What’s green and goes round and round all day?

    Blending bank board cultures...

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BANKTASTIC
A division of MB Piland
Advertising & Marketing, LLC
923 S Kansas Avenue, Loft Suite 7
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p 785.232.4156
c 785.969.6203
martha@banktastic.com

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