Plan & Prepare

AVAILABLE ON DEMAND.

Mistakes happen. Ever-changing current events create fresh challenges.

Don't react like a deer in the headlights.

With proper advance planning and ready, structured response, bank marketers can minimize the risks from the bad publicity that affects reputation and brand.

Join Martha Bartlett Piland, CFMP, for a 45-minute session on:

how to plan ahead for multiple scenarios
how to respond if an issue arises
media interview best practices
internal communications framework
and more!

How to build campaigns that show and deliver ROI

It can feel like a tall order to show the effectiveness of your marketing dollars.

BANKTASTIC webinar Marketing Metrics That Stack Up And yet, you—like all other departments of the bank—must justify the investments you make. But brand is hard to measure. And competing campaigns, sponsorships and other efforts can make it even more challenging.

5 ways to win

crushed aluminum can AVAILABLE ON DEMAND. Financial institutions must develop a strong employer brand to win in this race to attract and retain top talent.

But financial organizations are notoriously bad at establishing their internal brand. "Great benefits and great place to work" are not an employer brand; they are the price of entry.

In their own words: Hear what millennial business owners expect from their financial institutions

Banktastic focus groups on millennial business owners_image of head phones

Millennial business owners have plenty of thoughts about how their financial institution serves their needs–and what else they expect.

5 steps to smooth transitions that build love and loyalty

Banktastic Brand Love Mergers Without foresight and well-timed action steps, merging bank brands can experience unexpected pitfalls that leave branders playing catch-up. Marketers who plan well can endear employees and customers with fewer headaches and more long-term love and loyalty.