Truly sensational financial brands engage as many senses of their audiences as possible. This video by Martha Bartlett Piland, CFMP, demonstrates to financial marketers how to use sight, smell, taste, touch and hearing to support and differentiate their brand.
Why engaging all senses makes for more engaging brands.
Using elements that can be detected by multiple senses does three things for financial branders:
- It makes the brand authentic through-and-through.
- It sets the bank apart from its competitors.
- It make the brand more inclusive.
Watch the video for details on why this matters, and how to employ the principles of multi-sensory branding.
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For more best practices on branding for financial institutions, see our recent video: Employer Branding: 3 vital elements that elevate financial institutions.