Every financial marketer must be prepared to handle media relations in a crisis. Expert marketing professionals develop relationships with the media before a crisis—or an opportunity for positive press—presents itself.
How establishing good media relationships before a crisis helps financial marketers.
In this video, Martha Bartlett Piland, CFMP, offers three steps to developing good relationships with news directors, reporters, bloggers and podcasters to build credibility and confidence no matter what public relations issues a financial brand is facing. It covers:
- Learning who the various media audiences are and what their audiences want.
- Finding out how you can bring value to reporters and news directors.
- Establishing relationships founded on professionalism and respect.
Watch the video for details.
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