How to build campaigns that show and deliver ROI
It can feel like a tall order to show the effectiveness of your marketing dollars.
And yet, you—like all other departments of the bank—must justify the investments you make. But brand is hard to measure. And competing campaigns, sponsorships and other efforts can make it even more challenging.
Join Martha Bartlett Piland, CFMP, for a 45-minute session on how to:
- build measurable goals into your marketing plan
- set benchmarks to track progress
- reporting results that meet C-suite expectations
- position yourself as a highly valuable contributor to the bank's success
- and more!
DATE: Wednesday, September 25
TIME: 11 AM CST
When you can develop creative campaigns that deliver the goods (and prove it), it’s oh-so-delicious.
