Michigan Bankers Association—Marketing Metrics

Friday, 14 April, 2023, 9:00am EST


The marketing department, like all other departments of the bank, will have to justify the marketing dollars invested. Therefore, what are ways that a bank marketer can build metrics to show the effectiveness of marketing dollars? In this session we’ll look at the more common options that a marketing department can employ to provide sound data supporting effective bank marketing.

Join Martha Bartlett Piland, CFMP, for a session with take-aways you can implement in your next campaign.

To find out more and register for Michigan Bankers Association BEST Education Summit and Trade Show, click here.

Location: Grand Traverse Resort, Traverse City, Michigan