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WEBINAR: Merging Brands

Merging bank brands • 5 steps to smooth transitions that build love and loyalty

Banktastic Brand Love MergersWithout foresight and well-timed action steps, merging bank brands can experience unexpected pitfalls that leave branders playing catch-up. Marketers who plan well can endear employees and customers with fewer headaches and more long-term love and loyalty. 

In this 45-minute webinar you'll learn: 

  • the proper order to announce the changes to your multiple audiences
  • communications strategies that eliminate customer confusion
  • DOs and DON'Ts for blending a brand or creating a new one
  • considerations for multiple markets

We'll also share a working grid with a checklist and timeline.

Sorry you missed this event. Watch a recording of this webinar by registering here:

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