Merging bank brands • 5 steps to smooth transitions that build love and loyalty
Without foresight and well-timed action steps, merging bank brands can experience unexpected pitfalls that leave branders playing catch-up. Marketers who plan well can endear employees and customers with fewer headaches and more long-term love and loyalty.
In this 45-minute webinar you'll learn:
- the proper order to announce the changes to your multiple audiences
- communications strategies that eliminate customer confusion
- DOs and DON'Ts for blending a brand or creating a new one
- considerations for multiple markets
We'll also share a working grid with a checklist and timeline.
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