"Great service" is not a unique positioning for banks and credit unions. That's a basic requirement. This 5:25 minute video by Alexandra Reilly, CFPM, has 2 real life snapshots of how purpose and action create true brand differentiation and valuable ROI.
Don't be a lookalike brand. That's a commodity mindset. Knowing your purpose, then building branding, marketing, hiring and customer experience around it is the equation for love, loyalty and profit.
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Does your brand's purpose and positioning need another look? If you'd like help setting your institution apart in this crowded marketplace, schedule a meeting with Martha Bartlett Piland. Let's have an introductory conversation to see how we can bring value to you.