Banktastic Logo horiz
  • Work
  • Services
  • Research
    • MILLENNIAL MONEY MINDSET
    • Research services
  • Exec
  • Learn
    • BOOKS
    • SPEAKING
    • BLOG
    • MEDIA
    • WEBINARS
    • SUBSCRIBE
  • Search
  • 16 easy ways to make commercial customers feel like rock stars

    Are you making yourself indispensable to your business customers? Treat them like rock stars

    ...
  • 3 Steps to Stronger Bank Advisory Boards

    Man looking through</p>...                    </span>
                                                                            </li>
                                                <li class=

    3 things every bank can learn from IKEA

    Think IKEA is just about low-cost furniture for

    ...
  • 4 tips to spark advisory board engagement

    Your board meets regularly. Maybe they sign loan approvals or give advice. Do they do anything

    ...
  • Bankers: how excellent service devalues your brand

    I recently asked a variety of C-level people how often they were called on by a banker trying

    ...
  • Bankers: make more confident business development calls

    Author Martha</p>...                    </span>
                                                                            </li>
                                                <li class=

    Better business development starts with heartburn

    When a business development team gets charged up and ready to call on prospects, they’re often

    ...
  • Big Bad Wolves are not real—and there are no silver bullets

    The monster lurking around the corner isn’t the economy or absence of a marketing budget. It’s

    ...
  • Break the ice: 4 ways to better cold calls

    Whether you’re growing customers, pitching a reporter or recruiting board members, you have to

    ...
  • Choosy brands choose Groucho—right?

    Groucho Marx is famously quoted as resigning from the Delaney Club quipping "I wouldn't belong

    ...
  • Don't leave employees (and customers) in the dark

    Everyone is busy. Like many high-performing employees, your people may be running as fast as

    ...
  • Employees: the power brokers of your brand

    You work very hard to craft a consistent brand message. That only takes you so far.

    The

    ...
  • How to pay more than lip service to your brand

    Many financial institutions struggle with differentiating themselves in this commodity-mindset

    ...
  • Make your customers look good to their customers and win at customer loyalty

    Many community financial institutions say they’re customer-centric, yet have a brand promise

    ...
  • Making Your Auto Loan Business Go the Distance

    Auto loan</p>...                    </span>
                                                                            </li>
                                                <li class=

    Millennial Branch Managers as Business Developers

    bright burst of</p>...                    </span>
                                                                            </li>
                                                <li class=

    Observe and Innovate

    Man looking</p>...                    </span>
                                                                            </li>
                                                <li class=

    Purpose + Action = Truly Differentiated Financial Brands

    Author Martha Bartlett Piland</p>...                    </span>
                                                                            </li>
                                                <li class=

    Quit telling people you have clean restrooms

    Too many institutions tout fast, local loan decisions and personal service like they're the

    ...
  • Shhhh! Stop using the *S* word.

    Many community bankers struggle with getting all of their staffers to feel confident with

    ...
  • Stop calling on the usual suspects for your advisory board

    Lots of community banks have an advisory board of 8-10 local movers and shakers. Some of these

    ...
  • Stop hiring tellers—you need listeners

    The moniker “teller” has been around in banking since time immemorial. And while it may feel

    ...
  • Strategic alliances can multiply your reach—and your value—to customers

    When was the last time you thought about putting your well-known contacts and customers

    ...
  • Sweet 16: a (brand) new year is here

    Though this week heralds the arrival of a brand new year, we’ll be making resolutions for next

    ...
  • The ever-changing tax landscape

    ...

  • The surprisingly effective response to a customer complaint

    I recently had trouble with a community bank’s technology and emailed a banker there to

    ...
  • What tourist-y restaurants can teach banks about being sticky

    I was a tourist in Branson, MO recently and as to be expected, had some sub-par experiences in

    ...
  • Why your officer calling program is destined to fail

    You have new marketing brochures, a fantastic iPad sales presentation and you’re ready to turn

    ...
Logo-
Logo-
Logo-
Logo-
Logo-
Logo-
Logo-
Logo-
Logo-
Logo-
Logo-
Logo-
Logo-
Logo-
Logo-
Logo-
Logo-
Logo-
Logo-
Logo-
Logo-
Logo-
Logo-

Banktastic Logo stacked

 

BANKTASTIC
A division of MB Piland
Advertising & Marketing, LLC
923 S Kansas Avenue, Loft Suite 7
Topeka, KS 66612

p 785.232.4156
c 785.969.6203
martha@banktastic.com

branding certified

WOSB SBA LOGO4 1200x282 WBENC green

Associate Member of American Bankers Association

©2023 BANKTASTIC. All rights reserved.

instagram linkedin icon

  • Work
  • Services
  • Research
  • Exec
  • Learn
  • Search