Martha Bartlett Piland on how financial marketers should focus on their most important target audience6-minute video
Many financial marketers set high goals for customer acquisition. And yes, those new customers are important. But the most important target audience is current customers: they already know and trust your brand.


Don't overlook the audience right in front of you
Martha Bartlett Piland offers 3 ways to increase account relationships with current customers by using data, personas and technology to grow love and loyalty for your financial brand.










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We can help you build win-win relationships with current customers through smart, focused marketing strategies. Contact Martha Bartlett Piland by This email address is being protected from spambots. You need JavaScript enabled to view it. or call direct:  785-969-6203.