Many financial marketers set high goals for customer acquisition. And yes, those new customers are important. But the most important target audience is current customers: they already know and trust your brand.
Don't overlook the audience right in front of you
Martha Bartlett Piland offers 3 ways to increase account relationships with current customers by using data, personas and technology to grow love and loyalty for your financial brand.
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We can help you build win-win relationships with current customers through smart, focused marketing strategies. Contact Martha Bartlett Piland by