Millennial branch managers are eager to develop new relationships for banks. But many may not have the experience or the training to confidently get out on the field and win that new business. Don’t leave them frustrated or worse: intimidated.
Of course they need a sales training program, standout collateral materials and branded talking points.
But they need more.
Employees are an untapped trove of information at most banks and credit unions. They will tell you a lot more than you think and often are eager to do so.
Forbes predicts that by 2030, millennials will hold five times the wealth they have today and be the richest generation in history. Those are staggering statistics that represent a potentially huge and not-to-be-missed opportunity for banks with wealth management and trust departments.
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Low interest rates continue to squeeze margins. Competition is fierce. So if you don’t have the right team in place, how will your institution grow? Hiring is harder than ever. Make sure your brand is attractive to those who will engender love and loyalty.
Customers are more connected to you digitally than ever before. They’re also coming to your lobbies and drive-throughs and seeing your bankers out in the community at events, restaurants and businesses, at least when Covid permits. In short, your brand is visible nearly everywhere, all the time.
