Are you building your brand or merely paying to display your logo?
Drive around Anytown, USA, and it’s likely you’ll see a fair amount of outdoor advertising for banks promoting free checking, credit cards with rewards, fast online account opening and pay-a-friend services like Venmo. And flip through Anytown’s business publication or read the news online and you’ll see them there, too.
Bank marketers are spending a fortune trying to attract customers who see nothing.