Three pitfalls that can sabotage bank brands
Bank brands are under attack like never before. Competition is fierce and aggressive. Players from new industries are seeking to lure customers’ money away from FDIC-insured banks. Pitfalls abound.
While you strategize on fending off the marauding outsiders, be sure you’re not accidentally making your brand more vulnerable because of your own self-sabotaging actions.
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Are you heeding the millennial SOS?

Nearly every bank says it wants to attract more millennial customers. Yet many bankers are going about it the old way—by making assumptions and generalizations about what this audience wants and needs. Millennials are 30 percent of the U.S. population today and the most diverse generation yet.
And while it’s fair to consider them “digital natives,” their current age range (23 to 38) spans currently several distinct life stages.
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