All the talk about artificial intelligence, personalization and one-on-one marketing flies in the face of the reality at too many banks and credit unions where 'knowing the customer' is limited at best. Data first, marketing second should be your mantra in today's high-stakes marketplace. The change will take time and effort but can begin with some simple steps.
Brand audits are essential for financial marketers who want to be good stewards of their advertising investments. A good audit will help you look for your blind spots. Then you can identify and solve the mixed messages that create confusion for customers, employees and prospects.
As branders, the temptation to embrace a new trend can be as irresistible as that second (or third) Girl Scout cookie. It’s always a good idea to stay attention-getting. It’s also vital to be a steward of the brand you’ve worked so hard to build.
Before your team succumbs to temptation, here’s a 1-2-3 checklist to help evaluate before you indulge.
“Banker’s hours” are gone: customers expect to manage their finances when it’s convenient for them. And today’s race to conduct more financial transactions online is important for safety as well as convenience.
And yet, bankers must never lose sight of the need for a human touch.
it's fun to brainstorm with your team or your marketing agency to come up with new campaign ideas for your brand. When you get into the flow, many brilliant creative approaches may emerge. But how do you know if they're strategic, on target and results-oriented? Start with strategy as your foundation.
Watch our 5-minute video for more.
