FINANCIAL MARKETING INSIGHTS
Being a Generic National Bank costs you more
Being a generic financial brand is costing you big. It’s costing you new customers right now, and it’s costing you future customers because what you’re saying about your brand is so milquetoast it doesn’t strike a chord with anyone. It doesn’t get noticed, and it certainly doesn’t attract fans.
There are already so many institutions with similar names that confusion runs rampant. If you can’t do something about your name, you have to work even harder to stand for something and stand out.
3 Ways financial brands can improve CX right now
5-minute video
When a customer has difficulty interacting with you, whether it's online, on the phone or in person, these shortfalls cause friction for the customer. Over time, this erodes trust in the brand.
Millennials are missing the financial forest for the trees
5-minute video
Millennials are focusing on, working on—or worrying about—their finances more than ever. And they are missing the financial forest for the trees. This video by Martha Bartlett Piland, CFMP, shares recent findings from the Banktastic National Millennial Advisory Board.
Build a better employee survey for your financial brand
5-minute video
Employee engagement surveys should be more than a requirement for HR to check off of a To-Do list. Well-designed surveys are an opportunity to listen and then create a corporate culture that retains the best employees and attracts more employees like them. This is critical to growth and success in this crushingly tight labor market.
Wasted financial brand communications: marketers must do better
6-minute video
Even standard notices can build love and loyalty for your financial institution's brand. Don't just "check the box" and send out a policy communication that squanders the opportunity to show value to customers. That's a wasted opportunity.
