FINANCIAL MARKETING INSIGHTS
Break the ice: 4 ways to better cold calls
Whether you’re growing customers, pitching a reporter or recruiting board members, you have to make some asks. It can be uncomfortable. But to advance your objectives, you’ve gotta brave the cold.
Here are 4 ways to make those efforts less frosty and more productive.
Sweet 16: a (brand) new year is here
Though this week heralds the arrival of a brand new year, we’ll be making resolutions for next year before we know it.
Environmental Branding for Total Brand Immersion
Creating a powerful brand experience goes far beyond having a sign outside and welcome mat at the front door. It's about expressing the brand's personality and promise everywhere. Read on for ways your environment can get your brand off the B list.
Quit telling people you have clean restrooms
Too many institutions tout fast, local loan decisions and personal service like they're the only ones who have it. Guess what: that's as effective as a sign saying "clean restrooms."
Pardon me, but your slip is showing
Occasionally a slip-up can make your brand look bruised. More than one can make it smell rotten. Your competitors may find it as entertaining as a Marx Brothers sketch. You won't.
Here are some trouble spots to look out for—and what to do about them.
