FINANCIAL MARKETING INSIGHTS
Do I have that "new customer" smell?
Or have you gotten used to me? Every employee at every institution should be sniffing out new ways to help me as a customer—and build the business.
3 things every bank can learn from IKEA
Think IKEA is just about low-cost furniture for dorms? Think again. It's a company well-founded in purpose, offering nesting and affordable design for all. IKEA can teach every banker how to grow loyalty and profit from the inside out. Read on for our 3 favorite ways.
Employees: the power brokers of your brand
You work very hard to craft a consistent brand message. That only takes you so far.
The real power brokers of the brand are employees. Read more for just a glimpse of all the ways they can help build the brand—or torpedo it.
Business spaghetti: stop waiting to see what sticks
"Things change so fast, there's no room for a plan," we've heard more than once—from more than one CEO. They don't want to be tied down, so they throw out random tactics and wait to see what sticks. Here are 3 ways to be ready for change while still working a smart plan for your brand.
5 ways to get a super sticky, can't-put-it-down brand
For many, branding involves only 1 or 2 sensory experiences. But brands that engage all 5 senses create something super sticky. Like double stick tape, it's nearly impossible to put down. Here are 5 ways to bond your brand to its fans.
