Sweet 16: a (brand) new year is here
Though this week heralds the arrival of a brand new year, we’ll be making resolutions for next year before we know it.
Though this week heralds the arrival of a brand new year, we’ll be making resolutions for next year before we know it.
Creating a powerful brand experience goes far beyond having a sign outside and welcome mat at the front door. It's about expressing the brand's personality and promise everywhere. Read on for ways your environment can get your brand off the B list.
Occasionally a slip-up can make your brand look bruised. More than one can make it smell rotten. Your competitors may find it as entertaining as a Marx Brothers sketch. You won't.
Here are some trouble spots to look out for—and what to do about them.
Too many institutions tout fast, local loan decisions and personal service like they're the only ones who have it. Guess what: that's as effective as a sign saying "clean restrooms."
You're heard the expression "practice makes pefect." Esteemed music professionals will tell you a better motto is "practice makes permanent."
Here are their words of wisdom for bankers who want their business to perform like rockstars.
